The Value Vault

Development & Deployment for a Layman

A real conversation between a layman and an expert, documenting the insights and learnings of the tech world

Simplicity and Clarity in Decision Making: Key Insights

Efforts, World View & Everything that Matters

Deliberately Short, Rejected a Company, Down with Fever.

Predicting You? Let Me See Your Social Media...

Spark Notes: On Confidence, Shallow Knowledge and Being Boring.

Spark Notes: Weekly Insights in 3 Bites (11/02/2024)

Psychology behind storytelling, Decision Making and AI Tools for Capturing Thoughts.

Spark Notes: Weekly Insights in 3 Bites (03/03/2024)

Weekly Sparks on Personal Brands, Perception and Optimized AI Tools for Knowledge Banks.

Explain Like I’m 5 Years Old: Narrative Fallacy

As humans, we tend to make up stories in order to explain things that are random, or overly complex. It helps us simplify our world, but can also muddy the truth.

To Discover Creativity, Innovation. Embrace the Unknown

The Science of Storytelling

The Science Behind Subliminal Advertising

Advertising has been a part of our daily lives for decades. Companies use advertising to promote their products and services and persuade people to buy them. Traditional advertising techniques involve communicating messages to target audiences to convince them to purchase a product or service. However, recent research suggests that advertising affects us on a subconscious level, even when we don’t realize it. In this article, we will explore the science behind subliminal advertising and how it influences our behavior.